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Kopenhagen’s 2026 Easter campaign invited the public to reflect on and celebrate affection in all its forms. Created by Ginga, it explores gestures of affection, gift-giving, and moments that stand the test of time, connecting people and experiences with the irresistible flavors that only Kopenhagen offers.

The concept “Irresistible in Every Way” was created to capture what makes Easter special: the affection that can be expressed, shared, or celebrated, and the excellence that sets the brand apart. The campaign places affection at the heart of its messaging, connecting consumers with the stories and flavors that make every moment unique.

To reinforce this narrative, Ginga created the book “The 5 Forms of Affection,” which brings together the five languages of affection into a single emotional experience, and sent it to influencers and selected individuals. The book was designed to inspire, encourage reflection, and help readers experience different gestures of affection, making Easter even more meaningful.

Fernanda Fontes

Chief Commercial Officer at GINGA

“Our goal was to capture the essence of Easter through experiences that go beyond chocolate. It’s about the gestures, encounters, and memories that linger, and Kopenhagen is the brand that manages to bring this to life in an elegant and delicious way. This year, we created a narrative that links affection to the delights of Easter, also featuring the launch of the book ‘The 5 Forms of Affection,’ to inspire the public to recognize and experience these moments.”

The campaign’s main video showcases Easter celebrations, featuring the exchange of gifts and small gestures of affection, always accompanied by Kopenhagen’s delicious treats. The campaign also includes warm, human-centered photos of products and people, as well as appetizing videos that highlight the quality, craftsmanship, and attention to detail that only Kopenhagen offers.

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