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Kopenhagen presents its new Christmas campaign, created by Ginga, for one of the most important times of the year for the brand. Under the concept “A Christmas to Remember,” this year’s campaign highlights the role of flavors, textures, and cherished memories that make Christmas a unique time in people’s lives.

The starting point is to transform Christmas into an experience that begins long before dinner, when a familiar scent fills the house, when a familiar texture brings back memories, when a classic flavor reappears and immediately reconnects each person with family stories. The campaign reinforces Kopenhagen’s presence, which for decades has been part of celebrations, gatherings, and traditions that span generations.

Fernanda Fontes

Chief Commercial Officer at GINGA

“We wanted to recapture what keeps Christmas alive in our memories: the experiences we share, the flavors passed down from generation to generation, and the celebrations that are renewed each year. Kopenhagen is part of this sensory story, present at tables, in rituals, and in the memories that accompany people’s lives.”

To bring the story to life, actress Marina Ruy Barbosa stars in the campaign’s hero film, which blends tradition, indulgence, and emotion in scenes that evoke the spirit of Christmas at home. The strategy also includes digital content, appetite-appeal pieces, 3D visuals, and still photos that reinforce the brand’s presence during the holiday season.

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