‍

GINGA, an independent advertising agency, announces the addition of Sistema Ailos to its portfolio and the launch of a large-scale campaign for the cooperative system, which debuted on February 23. Under the slogan “Trust us, you’ll be back,” the initiative reinforces Sistema Ailos’ presence in the southern region of the country and marks a new phase in building brand awareness and strengthening the brand’s institutional standing.

Rodrigo Dellagiustina

Marketing, Branding, and Sales Manager at Central Ailos

"The campaign encapsulates what lies at the heart of our model: every financial decision made by the cooperative benefits both its members and the community. We are making progress toward our goal of increasing brand awareness in our local markets and demonstrating that cooperativism is a modern, efficient, and long-term-oriented choice."

The concept “Trust us, you’ll see a return” draws on the essence of cooperativism, translating trust and smart financial choices into economic and social returns for the entire ecosystem. The campaign’s communication style is humorous, lighthearted, and elegant, setting it apart in a market saturated with cookie-cutter offers. The campaign was structured using the UmDois methodology, GINGA’s exclusive sprint model that integrates strategic planning, creation, and execution.

‍

Thomas Rebergue

Chief Business Development Officer and Partner at GINGA

“The arrival of the Ailos System at GINGA is marked by a deep alignment of values, where the client’s collaborative vision found the perfect match with our UmDois methodology. This project embodies the values of trust and economic and social balance that are vital to the client. We are very pleased with this delivery and confident that this partnership will undoubtedly be a success.”

From a business perspective, the campaign reinforces the Ailos System’s positioning as a solid, sustainable, and long-term-oriented financial ecosystem. With over 1.7 million members, more than R$ 28 billion in assets, and over 330 service locations in the South and other regions of Brazil, the cooperative system is solidifying its prominence on the national stage.

According to the Ginga executive, the project also marks a milestone for GINGA. “We are developing a 360-degree strategy for one of the country’s leading cooperative systems, combining strategic depth with creative quality, while paying close attention to every deliverable and ensuring full integration with the client,” he says.

Launching on February 23, the campaign’s key success metrics include increased brand lift and awareness, as well as expansion of the member base, thereby establishing the Ailos System as a modern and reliable financial option for individuals and businesses in strategic markets.

‍