Under the theme “The Sweet Destiny of the Season,” the campaign showcases the brand’s iconic products, such as Língua de Gato and Nhá Benta on a Stick, the healthy Soul Good line, and refreshing coffee shop beverages.

Continuing the strategy launched in the summer of 2024, the campaign invites consumers to experience the season’s “sweet life”—a combination of tranquility, relaxation, and plenty of flavor.

“Our main goal was to establish Kopenhagen as the ultimate summer destination, showing that chocolate is perfect even on the hottest days,” says Fernanda Fontes, CCO of Ginga.

To convey this message, Ginga created a comprehensive multimedia campaign. Among the key elements are 3D videos that highlight the featured products, as well as aspirational content starring influencer Maria Braz, which captures the brand’s “sweet and refreshing” lifestyle.

The campaign also includes photos and videos focused on appetite appeal, as well as the participation of selected content creators to expand the campaign’s reach.

With this integrated strategy, Ginga reinforces Kopenhagen’s positioning as the ideal place for a delightful, refreshing summer—as well as for the other seasons and occasions throughout the year.