Ile de France, with its tradition of fine cheeses, promotes this philosophy by encouraging people to enjoy elegant moments every day, especially during the winter.

During this season, home becomes the primary refuge, as people seek the comfort and warmth of domestic activities. Food takes center stage, with a natural preference for dishes that warm the body and bring a sense of coziness. Inspired by this context, GINGA developed the “Small Pleasures at Home” campaign, aligning the Ile de France brand with these special moments.

GINGA’s strategy transformed Ile de France’s Instagram into a true winter retreat, highlighting the simple pleasures that home can offer. Through consumption suggestions, product tips, and a cozy lifestyle, the campaign engaged the audience in a unique brand experience. In partnership with influencers, we showed how to host friends at home, create special recipes, and set the mood for intimate and comforting moments.

In addition, our themed playlists have been updated to set the mood for these cozy moments, reinforcing the spirit of L’Art de Vivre. Using a geolocation strategy, we guided consumers to retail locations, complementing the online experience with in-store promotions and notifications highlighting the proximity of Ile de France products.

The results were just as rewarding as the campaign itself: we reached more than 2.2 million people in the Brasília, Belo Horizonte, Rio, and São Paulo regions—an audience that consumes imported cheeses—and achieved higher-than-expected engagement. The campaign not only increased the brand’s relevance but also sparked meaningful conversations, demonstrating the success of our approach in connecting the audience with Ile de France.