GINGA announces the addition of Orfeu Cafés e Azeites Especiais to its client portfolio. Recognized as the world’s most award-winning Brazilian coffee brand, with full control from bean to cup, Orfeu represents for the agency the consolidation of a moment of strategic maturity and the validation of its thesis that communication should be an ally of life, connecting high-value businesses to the logic of living, regenerative systems.

The partnership reinforces GINGA’s position as an architect of cultural ecosystems, going beyond traditional advertising to integrate data, creativity, co-creation, and technology into a strategy that transcends the boundaries between formats and media. The goal is to evolve the concept of the “consumer” into a “community of coffee enthusiasts,” humanizing the sophistication of coffee

“We’re not just gaining a premium client; we’re becoming partners with a brand that represents the state of the art in Brazilian coffee. For GINGA, this partnership symbolizes the convergence of values among companies that share the principles of the B Corporation movement, with a focus on positive impact and more regenerative business models. This is the moment when our strategic maturity and our ambition to embed regeneration into the organization’s DNA find the ideal partner to demonstrate that high-value businesses can—and should—operate according to the logic of living systems,” says Pedro Del Priore, the agency’s CEO.

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As for Orfeu, “the decision to choose GINGA stems from its ability to combine brand-building, cultural relevance, and a long-term vision, as well as its clear alignment with Orfeu’s values,” explains Fábio Gianetti, Marketing Director.

In the medium term, the goal is to establish Orfeu as a “Top of Heart” brand in the premium segment, raising its perceived value beyond the store shelf. In the long term, the shared ambition is to transform the brand into a benchmark for regeneration and sustainable excellence in the Brazilian market, proving that commercial success can fuel efforts to regenerate the land, strengthen local culture, and create lasting legacies.