Nhá Benta Season, Unique and Irresistible

Called Nhá Benta Season, Unique and Irresistible, Kopenhagen's new campaign, signed by GINGA, announces the launch of the new flavors of its traditional Nhá Benta candy - Red Fruit, Banoffee and Cappuccino.

To mark the arrival of the novelty on the market, GINGA developed a teaser - a video starring presenter and actress Laura Vicente, who was invited to guess the three flavors in a surprise tasting. The film was shown in July by Cinemark and those who attended the screenings were given bags of the new Nhá Bentas to try.

In order to further amplify the message, the initiative brought together a group of influencers, including personalities such as Marina Ruy Barbosa, Rômulo Estrela and Hugo Gloss. In addition, creators produced a series of exclusive content for TikTok, not to mention assets such as appetite appeal photos and videos, ASMR films, 3D pieces, among others, which can be seen on Instagram.

"We created a campaign that reveals the new flavors of Nhá Benta through the senses, inviting the public to discover and be enchanted by every detail of the texture, ingredients and, of course, the unique taste." - Fernanda Fontes, CCO at Ginga.

‍

"Nhá Benta is synonymous with a category that allows us to innovate a lot and Kopenhagen always takes advantage of this versatility to dare with flavors and brand movements. We have explored new territories with Nhá Benta and have been very successful in all our initiatives, since it allows for a very rich dialog with different types of consumers and our campaign is very much about these channels that we have explored as a brand" - Maricy Gattai Porto, executive director of Kopenhagen.

‍

<sub>TechnicalTechnical information:

Agency: Ginga
Client: Kopenhagen
Campaign: New Flavors of Nhá Benta
Executive Director: Pedro Del Priore, Paulo Martinez
CSO: Marcos Brabo
CCO: Fernanda Fontes
Head of Operations: Laís Araújo
Head of Media, Data and Performance: Felipe Zelito
Creative Director, Branding and Design: David Galasse
Creative Writing: Guilherme Ferreira and Leonardo Altoé
Art Direction: Rafael Sales
Planning: Ingrid Freitas
Community Manager and Influencer: Iara Vasconcelos
Project Management/Service: Isabel Reiss, Isabela Araújo
Media, Data and Performance: Letícia Ricardo, Natália Ottoni
Management: Core®
General Direction: Francine Azevedo
Production and Post Coordination: Viviane Simone and Bianca Medina
Motion design: David Hoffmann
Client Approval: Maricy Gattai Porto, Monica Ogawa, Daniela Ferreira, Pedro Henrique Kaneko Marchioti, Rafaella Angelini Bosi and Mateus Guerrero
Appetite Appeal pills and ASMR
- Hiro Film Team
Scene Director: Gabriel Hiroshi
Executive Producer: Pedro Mourino
Director of Photography: Felipe Ventura
Art Director: Thiago Monetiro
Camera: Lucas Perossi
1 Assist Cam: Raul Gomes
Video Assist: Simone Corsan
Sound Operator: California Ziglio
Gaffer: Everson Bonifácio
Head of Machinery: Paulo Ricardo
Head of Electrical: Edvaldo Aparecido
Electrical Assistant: Antonio Carlos
Editor/Colorist: Kayque Oliveira
Editor/Finalist: Eduardo Lopes
Food Styling: Carmelita Toro and Fabiana Moreira
Costume designer: Fabiano Caldeira
Costume designer assistant: João Vithor
Costume designers: Carolina Verissimo and Lincon Catto
Make-up artists: Valnielle Fernandes and Andreia Nunes
Manicurist: Susi Silva
Catering: Van Espínola
Photos and Stop motions Product
- DOMA Team 02
Creative Direction and Photography: Rodrigo Ladeira and Fábio Lamounier
Executive Production: Murillo Mahnic
Art Direction: Ana Requião
Art Asst. Art: Filipe Ferreira and Victor Ferreira
Contra and Assistant: Arlindo Trevizam and Bruno Gregorin
Gaffer: Tim Sanches
Gaffer Assistant: Paulo Cardone, Iago Fundaro and João Quattrucci
Support: Mércia Silva
Retouch: Marcos Nascimento
Post Production Coordination: Leonardo Lott
Humanized Photos and Videos
- Creative Direction: Rafael Nascimento
Executive Production: Bia Ferraresi
Food Stylist: Renan Menegazzi and Bárbara Carvalho
Stylist: Joana Wood
Beauty: Will Cruzes
Set Design: Natalia Miyashiro
Casting Production: Per Ardua
Casting: Lucas Bernardini, Joice Simas, Amanda Fiore
- Hudson Rennan Photograph Team
Photography: Hudson Rennan
Photo Assistant: Bia Garbieri and Stefany Villar
Image Treatment: Vetro Retouching
- Team Guilherme Yoshida
Gaffer: Diego Morcego
Electrician: Kim Olivier
Conductor: Giuliano Lemos
Ass. Camera: Vinícius Souza
Videocase Cinemark: Maiara Monteiro
Assets 3D: Lucca Marques
Advertiser: Kopenhagen</sub>