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Petz: Generation P

Friboi: Maturatta - Hamburger Day

Do you have a challenge?
Send it to us
Do you have a challenge?
Send it to us
BR

Petz

New Petz: connecting with Generation P through innovation

Petz, the largest pet shop chain in Brazil, has undergone a transformation to cater to an increasingly demanding public. With a new visual identity, an expanded portfolio and a complete digital ecosystem, the challenge was to communicate this evolution in an authentic way. GINGA took on this mission and, using the UMDOIS methodology, we promoted an agile and collaborative co-creation process between agency and client over ten intense days of work.

date
September 2021
Customer
Burger King Brazil
Play

Through in-depth research into the new forms of relationship and love between pets and their guardians, a new consumer profile was revealed: "Generation P", guardians who see their pets as a fundamental part of the family. With this discovery, we structured a strategy centered on this emotional connection, highlighting the Petz Super App, which integrates all the brand's services on a single platform to meet all the desires and needs of both pets and their guardians.

The campaign was launched with a collaborative film starring real customers and Petz employees, extending the reach of the message and bringing the authenticity of those who understand this new generation of pets. The strategy included native content on UOL and videos on TikTok, enhancing the conversation with the public.

Play
Play
80%
target audience coverage.
+50MM
of views.

Through a strategy based on data and innovation, Petz has reaffirmed its leadership in the pet market, creating a genuine connection with its consumers.

A new brand for a new generation of pet owners.