Love that makes a markLove that makes a mark

Love that makes a mark

Kopenhagen reinforces the importance of looking at yourself in its Mother's Day campaign.

Source
Date
May 2023

Motherhood is different for each woman, with its flavors and sorrows in a unique and non-transferable way. Mothers experience moments of joy, but they also face many challenges.

That's why Kopenhagen's "Amor que Marca" campaign, created by GINGA, features stories from real mothers, highlighting that motherhood adds new layers to women's lives without them having to give up who they are and what gives them pleasure. The campaign celebrates motherhood and encourages mothers to reconnect with their individuality.

"Undoubtedly, being a mother means having a love that marks you in different ways, but it's important that it adds up! We want to encourage mothers to rescue themselves, because we know that along the way, many of us let ourselves go. Reclaiming our individuality and our moments of self-care makes us happier and more fulfilled in this incredible love that only motherhood brings."

 - Monica Ogawa, executive marketing manager at Kopenhagen.

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