It has everything to be your favorite, period.

GINGA announces the launch of a new 360º campaign designed to celebrate Hamburger Day with Maturatta, a hamburger that promises to conquer the taste buds of Brazilians and become a favorite among hamburger and barbecue lovers.

Maturatta is a tall, juicy burger, made from extremely tasty cuts, which has all the attributes to become indispensable on the table of those who love barbecue and hot coals. With this premise, we started a 360º campaign at GINGA, integrating various communication fronts to achieve a significant impact on our target audience.

For the launch, GINGA used a strategy focused on UGC - User Generated Content, and devised a Branded Mission on TikTok with a squad of three renowned burger chefs. They were responsible for creating original recipes and combining their expertise with didactic content that is easy to reproduce for burger fans.

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The result? More than 800 videos produced and more than 7 million impressions, as well as a 22% increase in engagement compared to the TikTok platform benchmark.

Exclusive Maturatta kits were also sent to influencers specializing in hamburgers, making it possible for them to experience the date up close and personal, celebrating it in an authentic and engaging way.

Our GINGA team also strengthened the brand at points of sale, creating commemorative pieces for Hamburger Day: we transformed the traditional Maturatta Truck into a new layout, Ponto do Hambúrguer. As well as the look, the Maturatta kits available for purchase there generated an exclusive experimentation action.

The event, held at a strategic point near the campaign's special OOH, was attended by selected guests, the press and burger masters. All with the expertise of what we do best: considering the purpose of the campaign, the content was developed with the brand's macro objective in mind and aimed at engaging a broad and diverse audience.

The result was exponential: with the GINGA campaign, we expanded the reach of all the client's digital media, positioning the Maturatta barbecue burger as the key to bringing people together around the fire and enjoying good times. And of course, delicious results for the brand.

_{Technical data:
Agency: Ginga
Creative Writing: Natália Mansur
Art Direction: Gustavo Souza
Planning: Vitor Rodrigues
Community Manager: Stephanie Camargo
Project/Service Management: Carol Delalibera, Diego Carvalho
Media: Letícia Ricardo
Executive Direction: Pedro del Priore, Paulo Martinez
CSO: Marcos Brabo
CCO: Fernanda Fontes}