Fashion TRANSforms: Circular fashion and LGBTQIA+ welcome

Moda TRANSforma was born out of the need to give new destinations to advertising campaign materials, together with the motivation to contribute to a more aware, welcoming and egalitarian society. This is how the "A moda TRANSforma" platform came about, an ongoing initiative that aims to welcome, give visibility to and generate income for the LGBTQIA+ community through circular fashion.

There, we offer clothes that have shone in previous advertising productions , as well as exclusive customized pieces by artists from the community itself - these unique creations are sold in a bazaar within Mercado Libre's e-commerce, providing an opportunity for everyone to participate in this transformation.‍

All the money raised from the project goes to Casa 1, an organization that welcomes, promotes cultural activities and offers health care to LGBTQIA+ people in vulnerable situations. By uniting fashion, sustainability and support for the LGBTQIA+ community, TRANSforma fashion becomes more than a platform, it's a way of making a difference.‍

"We formed a special team, with diverse talents throughout the creation and production process, where names like Joana Jade, Rosa Caldeira and Sladká Meduza supported us in this careful and truthful execution, like the Marsha collective, which brought the best professionals to this campaign" - Fernanda Fontes, CCO of GINGA

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_{Technical Data:
Agency: GINGA
Executive Director: Pedro del Priore, Paulo Martinez
CSO: Marcos Brabo
CCO: Fernanda Fontes
Head of Operations: Laís Araújo
Head of Media, Data and Performance: Felipe Zelito
Creative Director: David Galasse
Copywriter: Camila Mello, Ana Júlia Cano
Creative Leader: Laíza Negrão
Scriptwriter: Camila Mello, Ana Júlia Cano
Art Direction: Donna Christien
Planning: Nara Almeida
Community Manager: Gabriela Cunha, Micaeli Alves
Influencers and Creators Management: João Pedro Branco
Project/Service Management: Marcus Macarroni, Matheus Grecco
Media and Data: Raphael Lima, Letícia Ricardo, Marco Albergaria
Client Approval: Beatriz Spinelli Milani, Luiza Veiga
Producer: Core®
General Direction: Francine Azevedo
Production Coordination: Wes Sacramento
Production: Decio Ribeiro
Scene Direction: Rosa Caldeira
Assistant Director: Lara Miranda
Director of Photography: Sladká Meduza
I Camera Assistant: Lucas Fodor
II Camera Assistant: Cauê Monteiro
Gaffer/ Chief Electrician: Isadora Corrêa
Electrical Assistant: Camila Torres
Conductor: Elói Fagundes
I Conductor's Assistant: Cauê Gruber
Conductor's Assistant: Julio
Logger: Ziza da Silva
Editing and Colorization: Jan, o caos
Motion: David Hoffmann
Sound Technician: Gustavo Ruggeri
Art Direction and Set Design: Ricardo Ishihama
Art Assistant: Isaque Souza
Production Assistant: Rodrigo Garcia
Costume Designer: Marcelo Tourinho
Costume Assistance: Trindade
Make: Lívia Nagamine, Zil Soares
Maker: Diolinha
Photographer: Camila Svenson
Photography Assistance: Vitor Monteiro
Cast: Boombeat, Liah Desiree, Thomas Nader, Matheo Rossi, João Henrique Coalhado, Lucca Ramos, Joana Jade
Painter/Customizer: Princesa Travesti
Painting Assistance: Originarie
Catering: Fernanda Kawani
Consultancy and Curatorship: MARSHA Collective}