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GINGA Agency partners launch SIGNA, an agile branding and strategic design consultancy
In a scenario in which brands are increasingly demanded for relevance, authenticity and social impact, the partners of the GINGA Agency have launched SIGNA, an agile branding and strategic design consultancy that presents itself as the ideal partner for those looking for more than brand positioning - SIGNA wants to serve those who want to be agents of change.
"In an age of hyperconnectivity, caring for and strengthening brands is essential and strategic for any company. Without a strong brand, the product becomes a commodity. Brands that don't communicate their values, that don't take care of their essence, don't attract or relate to the public and society. They lose competitiveness and economic value. SIGNA has come up with a modern, up-to-date form of branding work that is connected to the movements of society and the new dynamics of communication. Brand work must be alive, continuous and always keeping up with trends," says Pedro Del Priore, CEO of SIGNA and also of GINGA.
With an end-to-end appeal, SIGNA offers solutions for all phases of the brand journey, from positioning strategy to practical brand expression, with excellent design that reflects business objectives and operational reality.
SocialBrand Guide: bridging the gap between branding and communication
SIGNA's first proprietary product, the Social Brand Guide, was developed in response to the urgent need for brands to maintain consistent and effective communication in a rapidly changing digital environment. Unlike the traditional Brand Guide, the Social Brand Guide is not limited to defining aesthetic standards - it is a dynamic tool that translates brand identity into the digital environment, offering flexible and adaptable guidelines that guarantee coherence and relevance across all communication channels.
Even with a short time on the market, major brands have already trusted SIGNA's innovative approach and adopted the Social Brand Guide, such as Polenghi, Animale, Friboi and Burger King. These partnerships highlight SIGNA's commitment to delivering solutions that go beyond the obvious, driving tangible results and building brands that are both relevant and impactful.
"SIGNA uses agile methodologies adapted for branding, and was born as a natural extension of what we already do at the GINGA Agency. We identified a growing demand for branding solutions that not only keep pace with, but lead social and cultural change. With SIGNA, we want to offer brands the tools they need to not only survive, but thrive and lead in this new scenario," concludes David Galesse, Head and Partner of SIGNA.
