Kopenhagen and Beetlejuice team up for exclusive launches, with campaign by GINGA Agency

This year, the products in the spotlight are Pouches Mini Lajotinhas and Dragês, which have been given themed packaging inspired by the gothic universe of Beetlejuice. With the hype surrounding the long-awaited release of the franchise's second film, which premiered in September, licensing is in line with Kopenhagen's strategy of connecting with new audiences and delighting its consumers with relevant collabs and partnerships.

The campaign, signed by Agência Ginga, explores the essence of Beetlejuice in depth, incorporating gothic visual elements, surreal scenarios and a unique atmosphere that mixes humor and terror. These characteristics come to life in special activations and immersive experiences, aligned with the arrival of Halloween, making Kopenhagen even more relevant during this festive date.

"Our first step was a strategic study of the Beetlejuice franchise," explains Fernanda Fontes, GINGA's CCO."With this, we identified the most iconic elements of the films and explored the opportunity to link the campaign to Halloween, a perfect date to unite the fantasy of the films with the charm of Kopenhagen. The result is an experience that will win over both fans of the franchise and our consumers."

Among the exclusive activations, Kopenhagen will be present at the third edition of ELLEoween, the popular Halloween event promoted by ELLE magazine. The brand will be joined by influencer Letícia Ribeiro, who will help promote the Beetlejuice launches. In addition, a special screening of Beetlejuice 2, in partnership with Cinemark, will be organized for influencers and special guests, reinforcing Kopenhagen's link with pop culture and entertainment.

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The communication strategy also includes the participation of influencers and content creators such as Vitória Fiori and Isa Almeida, as well as an impactful visual production, with photos, appetite appeal videos and 3D assets, all carefully developed to attract and involve the public.

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_‍TECHNICAL DATA
_{Agency: GINGA
Creative Writing: Guilherme Ferreira, Giovane Alcântara and Gilberta Corrêa
Art Direction: Paola Pinienta
Planning: Ingrid Freitas
Community Manager and Influence: Iara Vasconcelos
Project/Service Management: Isabel Reiss and Vitória Alarcon
Management: Core®
General Direction: Francine Azevedo
Production and Post Coordination: Bianca Medina and May Lopes
Executive Direction: Pedro del Priore, Paulo Martinez
CSO: Marcos Brabo
CCO: Fernanda Fontes
CMDO: Marcelo Aquilino
Culture and People Director: Laís Araújo
Strategy Director: Mahira Oliveira
Creative, Branding and Design Director: David Galasse
Client Approval: Maricy Gattai Porto, Daniela Ferreira, Giovanna Latorre and Pedro Marchioti
3Ds: Neopixel Digital
Videos and Photos Miniature: Renan Viana
‍}