When it does, it scores

Kopenhagen presents its Easter campaign signed by GINGA, which reinforces its new positioning, "When you have it, you make it". 

The film, unlike traditional campaigns, has the Kopenhagen bag as its protagonist - an object of desire in its own right that becomes a symbol of the campaign. By showing it passing from hand to hand through different scenarios and types of people - a couple, a mother and young people - it highlights that each of them has their own way of celebrating Easter.

"This is a landmark Easter for Kopenhagen, we're turning 95 and this date is the start of the celebrations and actions we're planning. With a contemporary campaign, the brand's strategy shows how our brand is always attentive to consumers, bringing freshness to its launches, but preserving the quality and artisanal involvement of the much-loved classics" - Maricy Gattai, executive director of Kopenhagen.The Easter campaign also shed light on curiosities that few people know about Kopenhagen. There is a secret behind the desire: the artisanal care, the affection with the product, the employees who fill each egg by hand. These stories were told in three stories published on the brand's social networks, with the motto "The Secret Behind Kopenhagen Easter".

"It's a great pleasure to launch our partnership with Kopenhagen through an engaging campaign rich in content, which reinforces the desirable aspects of the brand and highlights the process of making chocolate that is a benchmark in quality in the category." - Marcos Brabo, CSO at Ginga.

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_{Technical sheet:
‍Agency: GINGA
Creative Writing: Guilherme Ferreira, Giovane Alcântara, Gabrielle Neves, André Cordeiro
Art Direction: Rafael Sales, Kaique Lopes, Fellipe Rinschede, Fernanda Caetano
Planning: Bruna Garcia, Pedro Modé, Roberta Bicudo
Community Manager / Influence: Marina Gabriel
Media, Data and Performance: Letícia Ricardo, Natália Ottoni
Project/Service Management: Larissa Bernardes, Isabela Araújo
Operations Director: Laís Araújo
Creative, Branding and Design Director: David Galasse
CCO: Fernanda Fontes
CSO: Marcos Brabo
Executive Director: Pedro del Priore, Paulo Martinez
Client Approval: Maricy Gattai Porto, Monica Tereza Ogawa, Rafaella Angelini Bosi
Films and photos: Kopenhagen Easter. When you have it, you make it.
Producer: Core®
General director: Francine Azevedo
Scene director / Photographer: Plinio Scambora
Assistant director: Paula Luppi
Camera: Matheus Sabino Sousa
Electric: Robson Silva Almeida (Robinho)
Set Assistant: Gaspar Assis Emídio De Lima
Logger: Ziza da Silva Lopes
Art Director: Thais Albuquerque Braga
Art Assistant: Fernanda Cerri
Backstage Manager: Carlos Weslley Barreto Peçanha (Carioca)
Art Assistant: Ricardo Goes da Silva (Kaka)
Stylist: Fernanda Mello
Chambermaid: Isaura Pereira de Ávila
Make & Hair: Zilmara Soares Neris
Make & Hair Assistant: Marcia de Castro Farias
Food Stylist: Angelica Spinola
Assistant Food Stylist: André Vieira, Lilian Falcione
Production Director: Gustavo Michelin
Production Coordinator: Viviane Simone
Production Assistant: Elisar Costa, Marcos Rodrigo do Nascimento
Production / Post-production: Alegre Mídia, Way Of Light - Sérgio Chvaicer
Motion design: David Hoffmann
Post-production: Samantha Audi
Colorist: André Reis
Actors: Alessandra Miranda, Davi Xiang Li, Samanta Tica, Bruna Biancheze, Flávio Rodrigues, Gabriela Gonçalves‍}