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Brasil Cacau intends to highlight Brazil' s plurality in an Easter campaign created by Ginga and featuring the motto "Nosso Brasil, Nosso Recheio #IssoFazRecheio".
The effort is made up of a film (watch below) that points out the different ways of celebrating the date, as well as pieces for the brand's social media.
As part of the strategy, the brand launched Casa Brasil Cacau in São Paulo, a space that seeks to translate the concept of the campaign and offer experiences to the consumer, with references to the four Brazilian regions.
Datasheet:
Agency: GINGA
Campaign Team
CCO: Fernanda Fontes
Creative Writing: Eduardo Pelosi
Art Direction: Alana Ribeiro
Planning: Roberta Bicudo, Vitor Rodrigues
Media, Data and Performance: Letícia Ricardo, Natalia Ottoni, Anna Jamal
Community Manager: Ingrid Marques, Bruno Silva
Project/Service Management: Gustavo Monrroy
Executive Director: Pedro del Priore, Paulo Martinez, Marcos Brabo
Head Audiovisual: Francine Azevedo
Client Approval: Lais Rosa Marques, Daniel Elias Do Nascimento, Lucca Costa Carneiro Pinto, Tayane dos Santos
Film and Photos: Páscoa Brasil Cacau 2023
Producer: Malabar Filmes
Stage director: Tiago Soban
Assistant director: Victor Xavier
Cinematographer: Gustavo Vargas
Executive producer: Albert Klinke
Production Director: Gustavo Michelin
Editing: André Tambucci
Color Grading: Paulo Mercadante
Finishing: Malabar Filmes
Audio Producer: Otzisound
Photographer: Bruno Marçal
Photography assistants: Natana Sousa and Gregório Zelada
Image treatment: João Bitencourt
Food-stylist: José Bernardo Ferber
Food-styling assistant: Weverson Oliveira
Object production: Luana Prade
Fashion styling: Diogo Brasiliano and Isabella Estevez
Fashion styling assistants: Carol Santanta and Gabi Moreira
Beauty: Julia Bachesque
