Kopenhagen launches "Língua de Gato Season - Life with More Filling" Campaign

The campaign concept, "Life with More Filling", shows that just one bite of the new stuffed versions of Língua de Gato can transform the world around you with more color, joy and lots of flavor. Monotony is broken and boredom goes away, from ordinary life to stuffed life.

As the main piece, GINGA, in partnership with the production company Arizona, created a 30-second TV movie starring actor Cauã Reymond. The piece introduces the new flavors to the public and will be aired from August 1 during the Jornal Hoje break on TV Globo in the Greater São Paulo and Greater Rio de Janeiro areas. The film will also be adapted into 15- and 6-second versions for social networks and other brand contact channels. GINGA is also responsible for the media plan for the film.

"This is the first time in many years that Kopenhagen has aired a movie on free-to-air TV, and we are very happy to be part of this historic moment for the brand," says Fernanda Fontes, CCO of Agência Ginga."From the campaign concept to the planning and media strategy, all the initiatives were designed in an integrated way to boost the launch of the new flavors filled with Língua de Gato, this chocolate that is so iconic and present in so many people's lives."

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Additional activations

In addition to the main film, the "Língua de Gato Season" campaign will feature a series of other assets produced especially for the campaign, including three videos starring content creator Thai de Melo and directed by Letícia Ribeiro. The strategy also includes 3D pieces, an exclusive squad of digital influencers - such as Chay Suede, the brand's ambassador - appetite appeal videos and studio shots of the new stuffed flavors.

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_‍TECHNICAL DATA
_{Agency: GINGA
Creative Writing: Guilherme Ferreira and Giovane Alcântara
Art Direction: Carina Julina and Paola Pinienta
Planning: Ingrid Freitas
Community Manager and Influence: Iara Vasconcelos and Lara Lebrão
Project Management/Service: Isabel Reiss, Isabela Araújo and Vitória Alarcon
Media: Felipe Zelito and Raphael Lima
Audiovisual Production Management: Core®, GINGA's audiovisual unit
Audiovisual Production General Manager: Francine Azevedo
Production and Post Coordination: Viviane Simone and May Lopes
Executive Director: Pedro del Priore, Paulo Martinez
CSO: Marcos Brabo
CCO: Fernanda Fontes
Strategy Director: Mahira Oliveira
Culture and People Director: Laís Araújo
Media, Data and Performance Director: Felipe Zelito
Creative, Branding and Design Director: David Galasse
Client Approval: Maricy Gattai Porto, Daniela Ferreira, Giovanna Latorre and Pedro Marchioti
Cast: Cauã Reymond
Production Arizona: Director: Rogério Trabanco and Dani Bomtempo
Executive Producer: Ale Lepiani
Coord. Lilian Lima
Coord. assistant: Isa Garcia
Service director: Luciana Ramos
Service director: Mariana Garcia
Assistant director: Verônica Bondezan Cruz
Director of photography: Gabriel Wiethorn Rinaldi
Photographer: Gabriel Wiethorn Rinaldi
Camera assistant: Jeferson Vinicius Medice
Production director: Maria Helena Kopf and Ana Julia de Almeida Correa dos Santos
Production assistant: Arthur David Silva, Luan da Silva Vieira and Luan da Silva Vieira
Culinarista: M. Angelica Spinola, Lilian Falcione, Bruna da Silva Costa, Lilian Guimarães de Melo
Chief Electrician Mario Edson Nicasio
Chief Machinist Valdir Severino filho
Costume Designer: Pedro Sales
Chambermaid: Ana Luiza de Figueiredo Ballesteros
Make/hair: Wilian Vieira Leal
Contra regra: Sérgio Geraldo de Oliveira Costa
Direct Sound: Murilo Alexandre de freitas Borine
TP: Jonathans Oliveira dos santos
Making of: Paulo Roberto dos Santos Silva
Post-production coordinator: Andreza Oliveira
Editor: Arizona team
Finisher: Guilherme Sclearuc
Post-production: Arizona team
Color: Arizona team
Finishing: Arizona team}