Created by GINGA, Kopenhagen's Mother's Day 2024 campaign celebrates maternal complicity

‍"I See Myself In You" shines a genuine light on the mother's journey and allows mothers to see themselves mirrored in each other‍

Like a mirror that reflects the essence of motherhood, the campaign entitled "I See Myself In You" was inspired by the work of photographer and artist Felipe Morozini, who participates in the project with photographs that exude the sensitivity and loving aesthetics of the "Dreamers" series, in which he portrays the different dreams that drive life.

"Our main strategy was to dive deep into the joys, pains and loves of being a mother. Although part of the maternal journey is traveled individually, we also understood that there is a powerful element that unites all mothers, a bond that makes everything lighter and reveals stories and experiences that complement each other. This is how the narrative of this beautiful campaign was born," says Fernanda Fontes, GINGA's CCO.

Kopenhagen's Mother's Day 2024 reveals motherhood from multiple perspectives and singularities. "Eu Me Vejo Em Você" (I See Myself in You) features as its main piece of communication an emotional film that invites mothers to transcend superficial differences and share the experiences, challenges, learnings and joys that motherhood brings.

The narrative of the "I See Myself In You" project shines a genuine light on the maternal journey, allowing mothers to see themselves mirrored in each other through different stories and phrases such as "when I see myself in you, I'm sure that, even in uncertainty, I'm not alone" and "in you, my singularity as a mother becomes plural".

Kopenhagen's Mother's Day 2024 film stars mothers Dani Arrais, Laura Della Negra, Luiza Ortiz and Paola Deodoro, who also join other influencers in telling real stories of motherhood. The project also features a series of photographs (humanized and of Kopenhagen products) produced especially for the campaign, appetite appeal videos and 3D assets.
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_{Agency: GINGA
Creative Writing: Guilherme Ferreira
Art Direction: Paola Pinienta
Planning: Ingrid Freitas
Community Manager and Influencer: Iara Vasconcelos
Project Management/Service: Isabel Reiss, Isabela Araújo, Vitória Alarcon
Production Management: Core®
General Production Direction: Francine Azevedo
Production and Post Coordination: Viviane Simone and Bianca Medina
Motion design: David Hoffmann
CSO: Marcos Brabo
CCO: Fernanda Fontes
Media Direction: Felipe Zelito
Head of Media, Data and Performance: Felipe Zelito
Head of Operations, Culture and People: Laís Araújo
Head of Creative, Branding and Design: David Galasse
Client Approval: Maricy Gattai Porto, Monica Ogawa, Daniela Ferreira, Rafaella
Angelini Bosi and Beatriz Dumas
Executive Director: Pedro del Priore, Paulo Martinez
3Ds: CÊPA Studio, Renan Stradioto
Product Photos: Gabriel Machado
Humanized Photos and Videos: Felipe Morozini, Maiara Monteiro}