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On Halloween 2025, Kopenhagen unveiled a partnership that brings together two icons from distinct yet equally irresistible worlds. On one hand, the dark and sarcastic charm of Wandinha; on the other, the unmistakable flavor of the classic Nhá Benta. The result? A collaboration that blends humor, mystery, and adventure in yet another creative campaign by GINGA.

Our strategy combined digital and offline initiatives to amplify the conversation across generations and connect the iconic flavor with the pop culture phenomenon. On social media, immersive content explored the duality between Wandinha and Enid (the dark and the colorful), inviting the public to choose their mood. At the point of sale, the experience was enhanced with themed packaging, visual activations, and collectible items that transformed consumption into a “scarily delicious” ritual.

Fernanda Fontes

Chief Commercial Officer at GINGA

“We sought to translate Wandinha’s world into the Kopenhagen universe in a creative and meaningful way, linking this iconic flavor to a pop culture phenomenon. This collaboration struck a balance between humor, aesthetics, and indulgence, without losing its playful and mysterious touch.”

The character licensing agreement, entered into in partnership with MGM, reinforces Kopenhagen’s strategy to connect with younger audiences by translating cultural references into contemporary experiences. More than just a product launch, the campaign engages the fanbase and transforms Halloween into a time for emotional connection and delicious treats, where the unexpected meets the irresistible.

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