GINGA and Campari in Negroni Experience: a celebration of the world's best-selling drink

More than 1,000 bars came together to honor the most consumed drink on the planet, while 21 selected establishments, called "embassies", took this experience to another level, offering unique and authorial creations made especially for this occasion.

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Those who took part in the Campari Experience - whether in the bars, shopping on e-commerce or in selected stores - were able to collect points which were transformed into exclusive gifts on the brand's platform, The Campari Blockchain, with advantages such as 30% more points with each purchase, exclusive caps from the collection and the right to a special NFT. The top ten collectors of caps and NFTs also won tickets to the final Campari Negroni Experience event in October.

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GINGA and TrêsPontoZero, a company that works with web3 in our communication ecosystem, are responsible for the campaign strategy, NFTs and the creation and management of the blockchain community, developing an approach focused on highlighting what makes the Negroni an unparalleled drink: the essential presence of Campari. The campaign unfolds on different fronts, from reinforcing the tradition and authenticity of the drink to exploring new interpretations that keep its essence intact.

With this, GINGA and TrêsPontoZero not only celebrated the classic, but also involved the public in a journey of rediscovery, showing that, despite its unchanging essence, the Negroni continues to surprise and inspire new creations.

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