Kopenhagen

Kopenhagen, the chocolate brand that is a national passion, recently announced the choice of GINGA as its new integrated communications agency. With more than ninety years of history, Kopenhagen carries in its essence the love and tradition of chocolate, and will now count on GINGA's expertise to amplify its presence in the market.

Conquering the CRM Group

A multidisciplinary team from GINGA will be dedicated and responsible for working on brand strategy, creating seasonal and promotional campaigns, always on content, as well as physical and digital experiences for Kopenhagen. The agency already has a unique brand vision and has done impeccable work for another of the holding's brands, the well-known Brasil Cacau, which recently had its rebranding carried out by Signa, GINGA's sister company, both of which belong to GIRA.DAO.

Maricy Gattai, the brand's executive director, said that the choice of GINGA was strategic and that the team is already fully aligned with the brand's new moment, which aims to have more contemporary communication.

A new moment for Kopenhagen

"Ginga has a unique brand vision, they have done an impeccable job on Brasil Cacau and, as they already know the CRM Group's guidelines and our way of working, we thought that bringing them on board for Kopenhagen would also be strategic. We started the work at the end of 2022 and in these first exercises we did together we could already see that we are on the same wavelength and totally aligned with this new moment for Kopenhagen, which aims to have a lighter and more contemporary communication" - Maricy Gattai, Kopenhagen's executive director.

Marcos Brabo, partner and Chief Strategy Officer at GINGA, said that Kopenhagen's achievement is a source of great pride for the entire team and that the team will work collaboratively to increase the brand's creative potential and innovation.