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Ginga brings real stories to Kopenhagen's Easter campaign
The Ginga agency is responsible for Kopenhagen's Easter campaign. The idea behind the campaign was to invite consumers to take a break from the hustle and bustle of everyday life and pay attention to the details.
The concept created by the agency aims to draw attention to the possibilities present in simple things and in the connections formed with loved ones, as well as valuing individual stories and journeys traveled.
With this, according to Ginga, it is possible to draw a parallel with the characteristics of Kopenhagen, a brand that also values the details of artisanal making, the care and attention given to the creation of each Easter egg and the choice of product ingredients.
The campaign tells real stories, in videos with the participation of names such as sisters Yara and Yaci Sá, Renata Merquior and Julia Queiroz, in which they tell a little about their lives and the details that marked them. And to showcase the chocolate brand's craftsmanship, there are videos shot in the factory, located in Extrema (MG), as well as humanized and product shots, appetite appeal videos and 3D assets.
