Marcelo Aquilino returns to the GINGA Agency as partner and CMDO, reinforcing the focus on data intelligence and innovation

Agência GINGA announces the arrival of Marcelo Aquilino as its new partner and Chief Media & Data Officer, reinforcing its commitment to integrating data and creativity into channel strategies. With extensive experience in renowned companies and working on projects that leverage the power of data to transform businesses, Aquilino, who worked at the agency between 2016 and 2019, promises to bring a strategic approach to boosting client growth.

Throughout his career, Marcelo has led innovative initiatives at players such as AlmapBBDO, Young & Rubicam, Google, Ogilvy and DM9, as well as contributing to the success of major brands such as Magalu, Ambev, Vivo, Volkswagen and Burger King. He returns to GINGA with the aim of creating a transversal data culture and bringing Media even closer to the strategic decisions of the agency and its clients. 

"I believe that the media and data areas are currently the ones that can most influence and question the market to rethink the model in which we have historically been conditioned to operate. I'm back because I believe that GINGA's culture is authentic and revolutionary - more decentralized, diverse and networked - in which cooperation is stronger than competitiveness," says the CMDO.  

"Over the last five years, GINGA has invested a lot in evolving its business model and today, in addition to other features, it doesn't depend on media buying. We sell strategic and creative intelligence and now we're going to invest in developing modern media intelligence, 100% data-driven and with truly omnichannel thinking and delivery," says Pedro Del Priore, CEO of GINGA. "Marcelo is one of the most complete media professionals in the Brazilian market. Curious, restless and a constant scholar, we're going to build a unique project with him - and the ones who will benefit and be ahead of the market will be our clients."

With expertise in channel strategy, Data Intelligence, Consumer Insights, Business Intelligence and Growth Marketing, Marcelo Aquilino will maximize GINGA's media and data operation, offering solutions that boost both the operational efficiency and creativity of the agency's deliveries.