GINGA and Animale turn "Supernatural" collection into a branded content platform

GINGA, in collaboration with Animale, traveled to Atacama, Chile, to co-create content for the launch campaign of the winter 2023 collection, entitled "Supernatural" - where rocks, sands and organic textures are harmonized with human interventions, such as metallics, sequins and embroidery.

‍Creatorsand authentic content‍

In collaboration with Animale, GINGA traveled to Atacama, Chile, to co-create content for the launch campaign of the winter 2023 collection, entitled "Supernatural" - where rocks, sands and organic textures are harmonized with human interventions, such as metallics, sequins and embroidery.

The partnership involved content creators and influencers, since they represent a very important figure in the purchasing decision process and in brand consideration, especially for companies in the fashion industry. In addition to using influencers as models for a fashion book, the unique potential of each creator was harnessed to generate authentic and valuable content that is already known by their respective followers. Thus creating a true branded content platform that extends across the creators' Instagram, Youtube and Animale's TikTok.

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As a result, it was possible to build a more authentic and solid connection with the public, leading to an increase in brand consideration.

The content platform was divided into 2 main fronts designed by GINGA:

A Supernatural Day With Silvia Braz: A digital reality video was created together with Silvia Braz, who is the main star in One Supernatural Day. Both the team and the influencer herself capture every moment in POV, which takes place from the hotel to the middle of the Atacama desert, on location for the shoot and fashion book. Throughout the day Silvia is seen wearing looks from the new collection.

"What is Supernatural to You?"With Barbara Migliori: Film with the influencer and editor of VOGUE magazine who was host to the film crew behind the scenes of the editorial, approaching the film crew with the following question: "What was Supernatural for you here in Atacama?".

The collaboration between GINGA and Animale resulted in an authentic and strategic branded content platform, connecting directly with the brand's audience.

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_{Agency: GINGA
Executive Director: Pedro del Priore, Paulo Martinez
CSO: Marcos Brabo
CCO: Fernanda Fontes
Head of Operations: Laís Araújo
Head of Media, Data and Performance: Felipe Zelito
Creative Director: David Galasse
Director of Strategy and Business Development: Thomas Rebergue
Creative Leader: Bruna Azzolini
Copywriting: Aline Gomes, Amanda Ferreira, Renata Freitas
Script: Bruna Azzolini, Renata Freitas
Art Direction: Yasmin Kalaf, Rebeka Dubas
Planning: Elke Mendonça
Project/Service Management: Laiz Nagay
Community Manager: Iara Vasconcelos
Influencers and Creators Management: Index Assessoria
Client Approval: Cristiano Pio de Almeida, Ana Freitas and Débora Rychter
Digital Content: (One Day Supernatural, 2 For 1, What is Supernatural to you?, Behind the Scenes X Photo, Travel Guide, In Detail, Fashion and Sustainability, New Behaviors, Dress Jewelry (ORO)
Scene Direction/Filmmaker: Camila Guerreiro
Executive Production: Marina Beltrame, Carolina Lopes, Carolina Fregatti
Post-production coordinator: Carolina Fregatti
Screenplay: Carla Gallo
Editor: Camila Amaral Xavier, Natália Farias, Nicole Bassile, Raphael Villar
Colorization: Carolina Lopes, Davi C. Junior, Manoela Paixão
Finishing: Camila Amaral Xavier, Natália Farias, Nicole Bassile, Raphael Villar
Audio Producer:
Soundtrack: Max Blum
Assistant Director: Tatu Elétrica
Art Director:
Art Assistant:
Photography: João Viegas
Influencers: Silvia Braz, Reis Rodrigues and Bárbara Migliori
Stylist: Renata Correa
Make-up and Hair: Silvio Giorgio
Light Operator: Tatu Elétrica
Drone Operator: Japa Drone
Set Design: Ana Arietti
Models: Mariana Pardinho, Natalia Renken
Styling Assistant: Rafael Tatsuo and Ana Carolina Mariano
Beauty Assistant: Yanthi Brignol}