The house

A space for chocolate fans. With doors open to all those who have secured their free ticket, the "House of Sensations" was the materialization of the Brasil Cacau brand in a space where experience is the key word. It was full of playful environments that explored the five human senses, including the possibility of stepping inside a panettone, with the right to taste, smell and feel its texture. There was even a World Cup yard for those who visited the house during the Brazil match, as well as the iconic Christmas decorations that brought a magical air to the house.

Freedom to know, taste and create

Located in a house in Sumaré, a traditional neighborhood in the city of São Paulo - the instagrammable, interactive and sensory spaces attracted not only influencers, but also families and friends, who organically produced and shared hundreds of pieces of content for Brasil Cacau, filling the timelines of thousands of Brazilians with lots of chocolate.

• Check out the case "Brasil Cacau: it belongs to every Brazilian"

Easter, Christmas and Valentine's Day

The space, which has become a real platform for amplifying the brand experience, has generated a lot of buzz in the digital world since its first edition and has shown that it is here to stay.
This is currently the fourth edition of the immersive project, and the first with doors open to the general public. 

"In the other editions of the event we had a limited audience due to the physical space, but this Christmas we wanted to expand our horizons and turn the 'House of Sensations' into something even bigger. Our consumers are our greatest ambassadors and are by our side all year round, so we couldn't leave them out of the most intense Christmas in Brasil Cacau's history," - Carlos Paschoal, Brasil Cacau's executive director.