GINGA takes Brazil to the world through creative campaigns

GINGA, an agency belonging to the GIRA.DAO group, was nominated in two categories at the recent edition of The Drum Awards, an international award that recognizes creative cases from around the world. GINGA was selected for its "Swap a Fake News for a real Whopper®️" campaign for Burger King Brazil and for its "Fashion Trends" campaign for Mercado Livre.

Iconic and accessible, the campaign "Swap a Fake News for a real one Whopper®️" was carried out in partnership with Aos Fatos, an independent fact-checking agency, and sought to combat fake news throughout Brazil. Reaching more than 10 million people and increasing the report of fake news by 1,389%, the action drew attention to the importance of questioning and verifying the veracity of the information we receive daily in the digital sphere. 

Mercado Livre shone with its "Fashion Trends" campaign, a complete content, communication and engagement platform - including an exclusive reality show, fashion editorials, lives and partnerships with influencers. The project reached 34 million people, helping to increase engagement and access to the brand's e-commerce. In addition, GINGA managed to insert Mercado Livre into one of the most competitive universes and segments in the world, creating and implementing a complete content platform where free, diverse and democratic fashion is celebrated.

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The awards took place in December 2022 and were broadcast live by The Drum. GINGA is proud of this recognition and of being able to represent Brazilian advertising to the world, contributing to a fairer society with respect for diversity, through these campaign-cases carried out with the challenger partners that accompany the agency.