About the project
Petz, the largest pet shop chain in Brazil, has undergone a transformation to cater to an increasingly demanding public. With a new visual identity, an expanded portfolio and a complete digital ecosystem, the challenge was to communicate this evolution in an authentic way. GINGA took on this mission and, using the UMDOIS methodology, we promoted an agile and collaborative co-creation process between agency and client over ten intense days of work.
Generation P is revolutionizing the emotional bond with pets through the Petz Super App.
Through in-depth research into new forms of bonding and love between pets and their owners, a new consumer profile has emerged: “Generation P,” pet owners who view their pets as an integral part of the family. With this discovery, we developed a strategy centered on this emotional connection, highlighting the Petz Super App, which integrates all of the brand’s services into a single platform to meet the desires and needs of both pets and their guardians.
Authentic film connects Generation P with the Petz Super App.
The campaign was launched with a collaborative film starring real customers and Petz employees, extending the reach of the message and bringing the authenticity of those who understand this new generation of pets. The strategy included native content on UOL and videos on TikTok, enhancing the conversation with the public.
Generation P with GINGA
An innovative strategy that identified and won over “Generation P”—pet owners who treat their pets as family—creating a new brand for this era and positioning the Petz Super App as a comprehensive solution for their emotional and practical needs.
80%
Precise and effective outreach to the guardians of Generation P identified in the surveys.
+50MM
Millions of views generated by authentic content across multiple platforms.
