About the project
GINGA unveiled the "Nhá Benta, Unique and Irresistible" collection from Copenhagen, announcing new flavors of the iconic Nhá Benta: Red Berries, Banoffee, and Cappuccino.
Nhá Bentas' Surprise Release
To mark the arrival of these new products on the market, GINGA created a teaser featuring TV host and actress Laura Vicente. In the video, Laura takes part in a surprise tasting, trying to guess the three new flavors. The ad was shown in Cinemark theaters in July, and moviegoers received bags containing the new Nhá Bentas to try.
The campaign was amplified by the participation of key influencers such as Marina Ruy Barbosa, Rômulo Estrela, and Hugo Gloss, who added sparkle to the launch with a sophisticated pop vibe that perfectly aligns with the brand. Additionally, content creators produced a series of exclusive materials for TikTok and Instagram, including appetite-appealing photos and videos, ASMR videos, and 3D pieces.
Nhá Benta Hits the Runway: Fashion Collaborations and a Mega Event at JK Iguatemi
And since Nhá Benta never goes out of style, the campaign also featured collaborations in the fashion world. The new versions of Nhá Benta were celebrated in collections by the brands Marina Bitu, Jouer Couture, and Flex.etc, resulting in hundreds of pieces—such as sketches, T-shirts, scarves, and jewelry—that reflect the delights, textures, and flavors of this season’s Nhá Benta.
These collections were presented during a major launch event at JK Iguatemi in São Paulo, in partnership with Vogue Brasil, where influencers, content creators, and big names in the fashion world had the opportunity to see the pieces firsthand.
"We've created a campaign that showcases Nhá Benta's new flavors through the senses, inviting the public to discover and be enchanted by every detail of the texture, ingredients, and, of course, the unique flavor."
With this campaign, Kopenhagen has reinforced its place in consumers’ hearts, combining tradition and innovation to celebrate the legacy of Nhá Benta.
Nhá Benta Reaches 35 Million Views and a Record Audience of 49 Million
Kopenhagen’s “Temporada Nhá Benta” campaign, developed by GINGA, delivered impressive results with significant reach on social media, fashion partnerships, and high-impact events that consistently boosted sales and brand visibility.
35MM
35 million accounts reached across digital platforms, with direct organic reach to the audience.
+254%
A 254% increase in impressions, demonstrating the viral impact of the multiplatform strategy.
49MM
Reached an audience of 49 million, exceeding targets and strengthening the brand’s presence.
