GINGA signs campaign for new flavors of Nhá Benta, mixing taste and fashion.
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GINGA presented Kopenhagen's "Nhá Benta Season, Unique
and Irresistible", announcing new
flavors of the iconic Nhá Benta: Red Fruit,
Banoffee and Cappuccino.
To mark the arrival of the new products on the market, GINGA has developed a teaser starring presenter and actress Laura Vicente. In the video, Laura takes part in a surprise tasting, trying to guess the three new flavors. This film was shown on the Cinemark network in July, and viewers were given bags with the new Nhá Bentas to try.
The campaign was amplified with the participation of important influencers such as Marina Ruy Barbosa, Rômulo Estrela and Hugo Gloss, who brightened up the launch by bringing a sophisticated pop that has everything to do with the brand. In addition, content creators produced a series of exclusive materials for TikTok and Instagram, including appetite appeal photos and videos, ASMR films and 3D pieces.
And since Nhá Benta never goes out of fashion, the campaign also featured collaborations in the fashion world. The new versions of Nhá Benta were honored in collections signed by the brands Marina Bitu, Jouer Couture and Flex.etc, resulting in hundreds of pieces, such as sketches, T-shirts, scarves and jewelry, which reflect the delights, textures and flavors of this Nhá Benta season.
These collections were presented during a mega launch event at JK Iguatemi, in São Paulo, in partnership with Vogue Brasil, where influencers, content creators and big names from the fashion world had the opportunity to see the pieces first hand.
Fernanda Fontes, GINGA's CCO, commented that "we created a campaign that reveals the new flavors of Nhá Benta through the senses, inviting the public to discover and be enchanted by every detail of the texture, ingredients and, of course, the unique taste."
With this campaign, Kopenhagen has reinforced its presence in the affective memory of consumers, combining tradition and innovation to celebrate the legacy of Nhá Benta.
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