Petz Group presents new brand and positioning

The Petz Group presented its new campaign to the public, which aims to exalt the new relationship between people and their pets, entitled "Generation P".

The piece, designed by Ginga and launched during the "Fantástico" break last Sunday (29), also presented the brand's new visual identity and positioning, which has gained a new signature, "Everything your pet needs".

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Communication uses a multichannel strategy to reach and engage this new generation of tutors.

"In addition to being shown in the breaks of the main TV Globo programs and outdoor media, within digital we designed a content strategy to impact and generate identification with our audience, through pieces that reveal what the new behaviors of this generation are," said Matheus Machado, marketing manager at Petz and responsible for leading the campaign strategy.

Divided into two phases, the campaign will also present solutions from the Petz ecosystem to meet the needs of pet owners, and will feature a squad of influencers who are the portrait of multi-species families.

"The campaign was created in a totally collaborative way between agency and client. We used the UMDOIS methodology, which was essential for us to arrive at a creative result that represented all the care that Petz took in the process of renewing its identity and positioning, as well as the affection that the brand has for pet owners, who relate to its ecosystem of stores and services throughout the country," added Marcos Brabo, chief strategy officer at Ginga.

The company's new moment is marked by the opportunities created by the acquisition of new companies such as Zee.Dog, Cansei de Ser Gato, Cão Cidadão and Petix, and reflected in the development of products and new features in the physical and digital service channels.

"We believe that these moves will help maintain our position as the brand most remembered by consumers, since we have been Top of Mind in the market for several consecutive years, as well as accelerating the gain in brand consideration and preference," said Ana Cecília de Paula e Silva, head of marketing at Grupo Petz.