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GINGA Agency expands client portfolio with strategic wins and strengthens its market presence
GINGA, a Brazilian independent agency whose mission is to transform brands into relevant and powerful cultural agents, has announced that it has won three new clients: Mercado Livre (communication with sellers), Sagatiba and Friboi. These strategic and renowned partnerships demonstrate not only the agency's continued growth, but also its ability to offer creative and effective solutions to leading brands in their respective sectors.
" As we expand our client portfolio, we reaffirm our commitment to offering solutions that really drive the success of each brand," says Pedro Del Priore, GINGA's CEO, while analyzing that one of the decisive factors why major market players have partnered with the agency in recent years is precisely its reputation for accelerating business with creativity."We are committed to providing personalized services, based on a deep understanding of each client's challenges and objectives," says the CEO.
Communication with Mercado Libre sellers comes in-house after the agency's successful work with the company's B2C area since 2022. This is the expansion of a partnership, in which GINGA now takes care of the Mercado Libre platform's communication with its sellers. The arrival takes place on a differentiated strategic basis, established through UMDOIS, GINGA's proprietary sprint methodology, used to solve major communication challenges in an agile way.
At Friboi, GINGA is taking over the strategic communication of the Friboi, Maturatta, Reserva, 1953, Black and Bordon brands. With a focus on campaigns, content and digital channels, the agency will offer a differentiated approach for each of the brands."We conducted in-depth social branding work, which created an important condition for us to establish a specific and contemporary communication strategy for each brand," says Del Priore.
Finally, the agency has taken on the responsibility of building a new brand moment for Sagatiba, accelerating its presence in the market. Trust in the agency's work and quality of execution, based on previous projects with brands such as Campari and Aperol, was fundamental to the partnership.
The growth of Ginga's client portfolio reflects not only its ability to attract high-profile brands, but also its dedication to meeting the communication challenges and opportunities offered by a constantly evolving market.
About GINGA
Created 22 years ago, GINGA is a Brazilian advertising agency, integrated and independent, with the mission of transforming brands into relevant and powerful organizations in cultural spheres and accelerating business with creativity. With more than 80 permanent employees, the agency has a portfolio that includes brands such as Mercado Livre, Kopenhagen, Friboi, Campari, Polenghi, Maturatta, Aperol, Frescatino, Bordon, Sagatiba, Club do Molho, Ile de France, Petz and Hering.
GINGA is part of GIRA.DAO, the first autonomous and decentralized organization in Brazil's communications and marketing sector, alongside Signa, a branding and design consultancy, Diva, a strategy and innovation consultancy, and TresPontoZero, a consultancy and venture building firm focused on helping brands operate in web 3.0.