GINGA Agency signs campaign to present the new flavors of Nhá Benta

A campaign created by GINGA is on the air to announce the two new flavors of Nhá Benta, a Kopenhagen icon: Pistache and Sicilian Lemon with Macadamia. The pieces, which continue to use the Unique and Irresistible concept, have the motto Nhá Benta Season 2024, and explore the universe of art with Memphis-style elements and visuals.

The concept created by the GINGA agency comes to life in four films produced by Cave, directed by Letícia Ribeiro and presented by content creator Verena Figueiredo. Each has a different focus - one is a teaser to generate buzz among chocolate aficionados; another shows the new flavors of Nhá Benta - but all visually translate the playful concept of the campaign.

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According to Fernanda Fontes, CCO of the GINGA Agency, "the choice of artwork for the Nhá Benta 2024 Season was not for nothing. This chocolate has always been innovative and a forerunner in the category, enabling groundbreaking communications. Our strategy was to use the artistic universe to bring visual and creative provocations to life, while maintaining the codes of luxury and sophistication that are so characteristic of Kopenhagen." "It was very rewarding to work with a client as open to my ideas as Kopenhagen, which was very open-minded and a partner from script to post-production," says Letícia Ribeiro. She also points out that "the pieces are beautiful, so it was easy to develop ideas to shine in this Memphis universe of Nhá Benta 2024".

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The campaign also includes exclusive assets, such as appetite appeal photos and videos, 3D pieces and content created in partnership, among others, with the brand's ambassador, Marina Ruy Barbosa.

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The campaign videos can be seen on: Instagram and TikTok.

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<sub>Technical Data
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Agency: GINGA
Creative Writing: Guilherme Ferreira
Art Direction: Fernanda Caetano, Paola Pinienta and Carina Julina
Planning: Ingrid Freitas
Community Manager and Influencer: Iara Vasconcelos
Project Management/Service: Isabel Reiss, Isabela Araújo, Vitória Alarcon
Media: Raphael Lima
Production Management: Core®
General Production Manager: Francine Azevedo
Production and Post Coordination: Viviane Simone and Bianca Medina
Motion design: David Hoffmann
CSO: Marcos Brabo
CCO: Fernanda Fontes
Media Director: Felipe Zelito
Operations, Culture and People Director: Laís Araújo
Head of Creative, Branding and Design: David Galasse
Client Approval: Maricy Gattai Porto, Monica Ogawa, Daniela Ferreira, Rafaella Angelini Bosi and Pedro Marchioti
Executive Direction: Pedro Del Priore, Paulo Martinez
3Ds: CÊPA Studio, Neopixel Digital
Humanized Videos: CAVE
Direction and Scripts: Letícia Ribeiro
Prod. Creative Executive Prod.: Tânia Assumpção
Production Director: Léo Mascaro
Cinematographer: Hideki Onuki
Art Director: Lucas Prada
1st Assistant Director: Mariana Rosha
Coordination/Executive Director: Roberta de Lana
Production Coordinator: Bruna Gonzalles
Ass. Production: Job, Diego Gnomo
1st Camera Assistant: Marcos Voma
2nd Camera Assistant: Pedro Borba
Logger: Isaf
Gaffer: Thiago Zumbi
Electrical Assistant: Nil Felix
Machinist: Robinho
Electrical/Machinist Assistant: Gaspar
Art Producer: Andy Silva
Design: Susana Brecha
Food Stylist: Carolina Perez
Cast: Verena Figueiredo
Transportation Costume: Luiz Standard
Transportation Art: Elton Transportes
Storyboard: Caio Gomes
Making Of: Denys Costa
Stylist: Cacá Portela
Stylist: Lotti and Melina Passaglia
Fashion Production: Alline Fontanari
Chambermaid: Edna MariaMakeup/Hair: Eglaya
Ass. Make: Amanda Brandieri Santos
Still Photographer: Oxidany
Editing and finishing: Henrique Rodrigues
Color Grading: Ronnie Outtch
Audio Producer: Estúdio Concha
Soundtrack: Thiago Guerra
Editing and Mixing: Gilberto Ribeiro Junior
Catering: Lu & Quel
Objects: Objetos de Cena
Equipment: 22 Locations
Light Equipment: Cine e vídeo
Photos and Videos Products
Gabriel Machado

About Ginga
Created 21 years ago, GINGA is a Brazilian advertising agency, integrated and independent with the mission of transforming brands into relevant and powerful organizations in cultural spheres and accelerating business with creativity. With more than 80 permanent employees, the agency has a portfolio that includes brands such as Mercado Livre, Kopenhagen, Campari, Brasil Cacau, Animale, Polenghi, Aperol, Frescatino, Club do Molho, Ile de France, Hering and Praia da Grama.GINGA is part of GIRA.DAO, the first autonomous and decentralized organization in the communications and marketing sector in Brazil, alongside Signa, a branding and design consultancy, Diva, a strategy and innovation consultancy, and TresPontoZero, a consultancy and venture building firm focused on helping brands operate in web 3.0
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About Kopenhagen
A luxury brand with a 95-year history that is bold and innovative. This is Kopenhagen, leader and forerunner in the fine chocolate segment in Brazil, which, since 1928, has been present in the sweetest moments of fans and lovers of the unique flavors of its products. Kopenhagen proves to be the right choice when it comes to giving gifts or tasting classics such as Nhá Benta and Língua de Gato. A forerunner, the brand, which currently has more than 580 stores, is responsible for major innovations in the premium chocolate sector, such as the Soul Good health platform, Keep Kop, Melt, among others.

Ginga's communications department
Luciana G. Frei
‍Beth Guaraldo</sub>