GINGA brings a new concept and authorial film to the 2nd edition of Moda TRANSforma.
With the aim of demonstrating the consistency of Mercado
Livre in supporting the LGBTQIA+ cause, the company, in partnership
with Casa 1, has launched another edition of the Casa 1 Bazaar.
Created last year to raise funds for
initiatives to welcome and professionalize the
community, the bazaar has gained greater
visibility and creativity in this edition.
GINGA's new creation for Moda TRANSforma has brought a strong concept that translates the LGBTQIA+ cause's sense of community and that materializes in a welcoming and representative film that doesn't neglect the fashion and colors that unite people in the community.
GINGA's film features influencer and rapper Boombeat, as well as other members of the community, including Thomas Nader, a trans employee of Mercado Livre and leader of the Human Resources area, who is also a member of the company's LGBTQIA+ affinity group.
To show that the action is not a one-off, the bazaar will remain active, offering a variety of products such as clothes, shoes, accessories, books and items for the home. For this new phase, Mercado Livre has invited the artist Joana Jade, who is transvestite, black and from the periphery, to customize some exclusive and limited pieces.
All the money raised from the project will go to Casa 1, an entity that welcomes LGBTQIA+ people in vulnerable situations, promoting cultural activities and offering health care.
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